Our work
Proof, not promises.
Campaigns, launches and shops we’ve taken down the well. Every case study is told the same way: what was on the paper, how far down the well it went, and what happened.
Proof we can get people talking
Brands that have been through the village.
Partnerships, gifting, email, WhatsApp, events and social selling delivered to real parents through Mamma Social Co, the community Inkwell was built on.
01On the paper
What the brand was trying to achieve.The brief, the target, the problem, in its own words.
02Down the well
Where the thinking went.The people, the insight, the story and how it travelled.
03What happened
The mark it left.Reach is interesting. Conversation, commerce and advocacy are the result.
Cubbi
A creator-led reel for the family app, briefed and produced through the network so it sounds like a mum talking, not an advert.
Evergreen creator asset
OddBalls
A Father’s Day paid partnership delivered as an in-feed story, then rolled through the community where gift ideas actually get decided.
Paid partnership with myoddballs
Siren Craft Brew
“First round is on you, Mamma.” A Father’s Day gifting push across email and social, written in the community’s own voice.
Owned-channel campaign
Car Shades
Mass gifting to mothers who actually use the product, with content that lives on as brand assets rather than one-off posts.
Gifted creator content
Symprove
Unboxing-style UGC built to convert: product in hand, honest tone, made for the feed and for the shop.
UGC that sells
Riverford Organic Farmers
Service-based content showing what a veg box is actually like in a family kitchen, filmed by the people who cook from it.
Service-based content
The Wonder Weeks
A brand partnership introducing the app to parents at exactly the stage it helps, through the channels they already trust.
Brand partnership
Pretty Mama Maternity
A campaign shoot with real mothers and babies rather than models: Inkwell Studios production, community casting.
Campaign shoot
Branded content example to comeOcado
Branded content delivered through Mamma Social Co. Post and result to be added from Instagram.
Result to add
Taap
Branded content delivered through Mamma Social Co. Post and result to be added from Instagram.
Result to add
Branded content example to comeZeepy
Branded content delivered through Mamma Social Co. Post and result to be added from Instagram.
Result to add
Note for Kayleigh: the examples above are pulled from the Mamma Social Co creative deck. Each needs its real result line (reach, GMV, sign-ups, sales) and a sentence in your words on what was on the paper. Ocado, Taap and Zeepy are waiting on the Instagram posts.
Want to be the next one?
Tell us what’s on the paper and we’ll show you how far down the well it can go.