What we do

One ecosystem. Multiple exposure points.

Community, creators, content and commerce, connected rather than sold as separate silos. Beneath each pillar is a set of capabilities we execute ourselves, with human insight from ComVerus sitting in front of all of it.

Community

OwnedIRLWord of mouth

Community is a media channel. We should know. We built one.

Community-driven marketing through our sister brand Mamma Social Co, the modern village for mothers: a 90,000-strong community on a mission against isolation in motherhood, built on real-life meet-ups rather than just a feed. Owned activation, WhatsApp, email, IRL experiences and the kind of advocacy you can’t buy on a media plan. Inkwell didn’t discover community marketing because it became a trend. It’s where we started.

Owned community activation
WhatsApp activation
Email marketing
IRL experiences
Community campaigns
Word of mouth
Community advocacy
Fanbase distribution

“Empowering mothers to connect, share, and thrive through meaningful social experiences and supportive communities.”

The modern village for mothers · mammasocialco.com

A Mamma Social Co meet-up in a community room — Meet-up, not feed

Mothers and babies at a Mamma Social Co café session — Supper clubs and sessions

A Talk and Walk: mothers walking with prams — Talk & Walk, every week

Owned channels, in the brand’s own voice

Email that reads like a recommendation from a friend. WhatsApp communities that outperform email on open rates. Weekly sessions where a brand is talked about in a room, not served in a slot.

Mamma Approved email creative — Mamma Approved · email

First round is on you, Mamma: Siren Craft Brew email creative — Siren Craft Brew · email

Creators

NetworkMass giftingManagement

Creator networking from paid partnerships to mass gifting.

The Inkwell Creator Network finds, recruits, briefs and manages creators at scale, from a single ambassador to a thousand gifted creators, with tracking and reporting on all of it. We also represent talent directly, negotiating the commercial side so creators and brands both get a fair deal.

Creator network and mass gifting

Creator identification and recruitment
Mass gifting and creator seeding
Briefing and creator communication
Campaign management
Tracking and reporting
Affiliate activation

Creator management

Talent representation
Commercial negotiation
Brand partnerships
Usage and licensing
Paid amplification
Ambassadorships and long-term relationships

Creator reel for Cubbi — Cubbi · creator reel

Paid partnership reel with OddBalls — OddBalls · paid partnership

Content

Inkwell StudiosShort formLong form

Make something worth remembering.

Inkwell Studios produces short and long form: brand films, social-first production, creator-led storytelling, podcasts and original entertainment formats. Production isn’t buried underneath UGC here. Content should be designed to outlive the media plan.

Brand films and campaign content
Social-first production
Short form and digital long-form
Branded entertainment
Evergreen advertising
Creator-led content and UGC
Podcast
Original entertainment formats

Long-form series shoot in the studio — Long-form series, in the studio

Campaign shoot for Pretty Mama Maternity — Pretty Mama · campaign shoot

Vox pop filmed on the high street — Vox pop · on the street

Influencer marketing example — Influencer

Product placement example — Product placement

B-roll example: here's why I don't walk alone anymore — B-roll

Brand partnership

Commerce

TikTok ShopAffiliateLIVEGMV

Attention isn’t the end goal.

A full TikTok Shop solution from build, through growth, to scale: affiliate recruitment, LIVE selling and paid ads, with GMV as the number we’re judged on. Beautiful strategy without performance won’t differentiate anyone. We understand how human influence becomes measurable commercial action.

Full TikTok Shop management
Shop build and optimisation
Affiliate recruitment
Mass creator outreach and seeding
LIVE selling
Paid amplification and TikTok ads
GMV growth strategy
Performance optimisation

UGC unboxing for Symprove — Symprove · UGC that sells

Service-based content for Riverford Organic Farmers — Riverford · service content

Photo: TikTok LIVE in progress, product in hand

Human insight

ComVerusResearchPanels

Understand people before marketing to them.

Through ComVerus, our sister company and market research panel, research sits before execution. Verified real people, not assumptions. Listen, learn, then create. It closes the loop: listen, create, distribute, convert, learn.

Community research
Consumer panels
Product testing
Qualitative insight
Concept testing
Consumer intelligence

About ComVerus →

How will your story travel?

Start with what’s on the paper. We’ll take it down the well.

Take it down the well → See the methodology