Our ecosystem
Real infrastructure behind the language.
Inkwell Creative is the master brand. Underneath it sit four things we own or run ourselves: a community, a creator network, a production studio and a research panel. This page is about who they are. What we do with them is on What we do.
How they fit together
One brief. Four ways in.
Mamma Social Co gives the work a real community to start in. The Creator Network carries it to the people they trust. Inkwell Studios makes the thing worth sharing. ComVerus tells us what people actually think before and after. Each is detailed under What we do; this page is the map.
Where Inkwell started
Mamma Social Co
The Mother’s Modern Village. Born from a simple walk that turned into a movement, it’s a 90,000-strong community of mothers on a mission against isolation, bridging real-life connection with digital support. It is also a publishing brand in its own right: email, WhatsApp, podcast, social and weekly in-person sessions that brands can show up in as a recommendation rather than an advert.
- 90KCommunity
- 70KEmail subscribers
- 36%Average open rate
- 145WhatsApp groups
- 98%WhatsApp open rate
- 150KPodcast downloads
Weekly Talk & Walk sessions across the UK · Top 30 UK podcast charts · 100% UK, 100% female audience. mammasocialco.com →
Proof we can get people talking
Brands that have been through the village.
Partnerships, gifting, email, WhatsApp, events and social selling delivered to real parents through Mamma Social Co, the community Inkwell was built on.
One ecosystem. Your brand.
Community, creators, content, commerce and insight, connected around what’s on your paper.