/* Inkwell Creative — shared stylesheet
   Layout: editorial pages on paper; 85% grid and whitespace, 15% ink. Vermilion ~10% of the system. */
:root{
  --ink:#181817;
  --paper:#F4F0E8;
  --white:#FFFDF8;
  --vermilion:#C94F32;
  --teal:#173F3D;
  --sage:#A7AD9B;
  --clay:#D8B6A3;
  --ink-60:rgba(24,24,23,.62);
  --ink-30:rgba(24,24,23,.30);
  --ink-12:rgba(24,24,23,.12);
  --paper-on-ink:rgba(244,240,232,.70);
  --paper-12:rgba(244,240,232,.14);
  --serif:"DM Serif Display",Georgia,"Times New Roman",serif;
  --sans:"Manrope","Inter",system-ui,-apple-system,"Segoe UI",sans-serif;
  --gutter:max(16px,env(safe-area-inset-left,0px));
  --gutter-r:max(16px,env(safe-area-inset-right,0px));
  --measure:62ch;
  --wrap:1240px;
  color-scheme:light;
  padding-top:env(safe-area-inset-top,0px);
  padding-bottom:env(safe-area-inset-bottom,0px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--paper)}
img,svg{max-width:100%}
[hidden]{display:none!important}
a{color:inherit}
::selection{background:var(--vermilion);color:var(--white)}
:focus-visible{outline:2px solid var(--vermilion);outline-offset:3px}
h1,h2,h3,h4{font-family:var(--serif);font-weight:400;margin:0;line-height:1.02;letter-spacing:-.01em;text-wrap:balance}
p{margin:0}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-left:var(--gutter);padding-right:var(--gutter-r)}
.eyebrow{font-family:var(--sans);font-size:.72rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-60)}
.eyebrow .num{color:var(--vermilion);margin-right:.6em}
.lede{font-size:clamp(1.05rem,1.4vw,1.25rem);line-height:1.55;max-width:var(--measure);color:var(--ink)}
.muted{color:var(--ink-60)}
.ital{font-style:italic}
.verm{color:var(--vermilion)}
.mt{margin-top:20px}
.u{position:relative;display:inline-block;white-space:nowrap}
.u::after{content:"";position:absolute;left:-.04em;right:-.04em;bottom:.02em;height:.14em;background:var(--vermilion);border-radius:60% 40% 55% 45%/80% 60% 70% 50%;transform:rotate(-.6deg);opacity:.95}
.sec{padding-block:clamp(72px,10vw,140px)}
.sec + .sec{border-top:1px solid var(--ink-12)}
.sec-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:32px 48px;align-items:start;margin-bottom:clamp(36px,5vw,64px)}
.sec-head h2{font-size:clamp(2.4rem,6vw,5.2rem)}
.sec-head .lede{margin-top:20px}
.sec-foot{margin-top:clamp(40px,5vw,64px);display:flex;flex-wrap:wrap;gap:16px 24px;align-items:center;justify-content:space-between}
@media (max-width:820px){.sec-head{grid-template-columns:1fr}}

/* Buttons: ink fills from the bottom on hover */
.btn{position:relative;display:inline-flex;align-items:center;gap:.6em;padding:.95em 1.5em;border:1.5px solid var(--ink);border-radius:999px;font-family:var(--sans);font-weight:700;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;text-decoration:none;color:var(--ink);background:transparent;cursor:pointer;overflow:hidden;isolation:isolate;transition:color .35s ease,border-color .35s ease}
.btn::before{content:"";position:absolute;inset:0;background:var(--ink);transform:translateY(101%);transition:transform .45s cubic-bezier(.65,0,.2,1);z-index:-1;border-radius:inherit}
.btn:hover::before,.btn:focus-visible::before{transform:translateY(0)}
.btn:hover,.btn:focus-visible{color:var(--paper)}
.btn.primary{background:var(--vermilion);border-color:var(--vermilion);color:var(--white)}
.btn.primary::before{background:var(--ink)}
.btn.primary:hover,.btn.primary:focus-visible{border-color:var(--ink)}
.btn.on-ink{border-color:var(--paper);color:var(--paper)}
.btn.on-ink::before{background:var(--vermilion)}
.btn .arr{display:inline-block;transition:transform .35s ease}
.btn:hover .arr{transform:translateY(3px)}
.btn:hover .arr.r{transform:translateX(4px)}
.link{font-weight:700;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;text-decoration:none;border-bottom:2px solid var(--vermilion);padding-bottom:2px;display:inline-block;width:max-content;max-width:100%}
.link:hover{color:var(--vermilion)}
.tag{font-size:.66rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;border:1px solid var(--ink-30);border-radius:999px;padding:.45em .9em;color:var(--ink-60)}

/* Header */
.hdr{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:rgba(244,240,232,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--ink-12)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;height:74px;position:relative}
.brand{display:inline-flex;align-items:center;gap:12px;text-decoration:none}
.brand svg{width:42px;height:42px;flex:none}
.wordmark{font-family:var(--sans);font-weight:700;font-size:.92rem;letter-spacing:.3em;text-transform:uppercase;line-height:1.1}
.wordmark small{display:block;font-weight:500;font-size:.64rem;letter-spacing:.44em;color:var(--ink-60);margin-top:3px}
.nav{display:flex;align-items:center;gap:28px}
.nav a{font-size:.74rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;text-decoration:none;color:var(--ink);position:relative;padding:4px 0}
.nav a:not(.btn)::after{content:"";position:absolute;left:0;right:100%;bottom:0;height:2px;background:var(--vermilion);transition:right .3s ease}
.nav a:not(.btn):hover::after,.nav a[aria-current="page"]::after{right:0}
.nav .btn{padding:.7em 1.15em;font-size:.68rem}
.menu-btn{display:none;background:none;border:1.5px solid var(--ink);border-radius:999px;padding:.55em 1em;font:inherit;font-size:.7rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink);cursor:pointer}
@media (max-width:900px){
  .nav{position:absolute;left:0;right:0;top:100%;background:var(--paper);border-bottom:1px solid var(--ink-12);flex-direction:column;align-items:flex-start;gap:0;padding:8px var(--gutter) 20px var(--gutter);display:none}
  .nav.open{display:flex}
  .nav a{padding:12px 0;font-size:.82rem}
  .nav a:not(.btn)::after{bottom:8px}
  .nav .btn{margin-top:10px}
  .menu-btn{display:inline-block}
}

/* Heroes */
.hero{padding-block:clamp(64px,9vw,128px) clamp(56px,7vw,96px);position:relative;overflow:hidden}
.hero .eyebrow{margin-bottom:28px}
.hero h1{font-size:clamp(3rem,10.5vw,9.4rem);line-height:.94;max-width:11ch}
.hero .sub{margin-top:28px;font-family:var(--serif);font-size:clamp(1.35rem,2.4vw,2rem);font-style:italic}
.hero .lede{margin-top:22px}
.ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:40px}
.ink-mark{position:absolute;pointer-events:none;opacity:.92}
.hero .ink-mark{right:clamp(0px,4vw,80px);top:clamp(40px,8vw,120px);width:clamp(100px,14vw,190px)}
.page-hero{padding-block:clamp(56px,8vw,112px) clamp(48px,6vw,88px);border-bottom:1px solid var(--ink-12)}
.page-hero h1{font-size:clamp(2.8rem,8vw,7rem);line-height:.96;max-width:14ch}
.page-hero .lede{margin-top:24px}
.page-hero .eyebrow{margin-bottom:22px}
.page-hero.on-ink{background:var(--ink);color:var(--paper);border-bottom:0}
.page-hero.on-ink .eyebrow{color:var(--paper-on-ink)}
.page-hero.on-ink .lede{color:var(--paper-on-ink)}

/* Reveal: visible at rest, animated only once JS is live */
.r{transition:opacity .9s ease,transform .9s cubic-bezier(.2,.7,.2,1)}
.js .r{opacity:0;transform:translateY(18px)}
.js .r.in{opacity:1;transform:none}
.js .hero .r{transition-delay:calc(var(--d,0)*120ms)}
@media (prefers-reduced-motion:reduce){.r,.js .r{opacity:1!important;transform:none!important;transition:none!important}html{scroll-behavior:auto}}

/* Statement rows */
.statement{margin-top:clamp(56px,8vw,96px);padding-top:clamp(32px,4vw,48px);border-top:1px solid var(--ink-12);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:24px 48px;align-items:start}
.statement .big{font-family:var(--serif);font-size:clamp(1.7rem,3.4vw,2.9rem);line-height:1.12;max-width:20ch}
@media (max-width:820px){.statement{grid-template-columns:1fr}}

/* Credibility strip */
.strip{border-top:1px solid var(--ink-12);border-bottom:1px solid var(--ink-12);background:var(--white)}
.strip .strip-head{padding-top:18px;margin-bottom:-6px}
.strip ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr))}
.strip li{padding:22px 20px;border-left:1px solid var(--ink-12);display:flex;flex-direction:column;gap:6px;min-width:0}
.strip li:first-child{border-left:0;padding-left:0}
.strip b{font-family:var(--serif);font-weight:400;font-size:1.5rem;line-height:1;letter-spacing:-.01em}
.strip span{font-size:.68rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-60)}
@media (max-width:900px){.strip ul{grid-template-columns:repeat(2,minmax(0,1fr))}.strip li{border-left:0;border-top:1px solid var(--ink-12);padding-inline:0}.strip li:nth-child(-n+2){border-top:0}.strip li:nth-child(even){padding-left:20px;border-left:1px solid var(--ink-12)}}

/* People aren't targets */
.people h2{font-size:clamp(3rem,11vw,9rem);line-height:.92}
.people .words{display:flex;flex-wrap:wrap;gap:10px 14px;margin-top:36px;font-family:var(--serif);font-size:clamp(1.3rem,2.6vw,2.1rem);line-height:1.1;color:var(--ink-60)}
.people .words span:not(:last-child)::after{content:"·";margin-left:14px;color:var(--vermilion)}
.people .grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:48px 64px;margin-top:clamp(56px,7vw,96px);align-items:start}
.people h3{font-size:clamp(1.8rem,3.4vw,2.9rem);line-height:1.08}
.inf-list{list-style:none;margin:28px 0 0;padding:0;display:grid;border-top:1px solid var(--ink-12)}
.inf-list li{padding:13px 0;border-bottom:1px solid var(--ink-12);display:grid;grid-template-columns:2.6em 1fr;gap:12px;font-size:1rem}
.inf-list li i{font-style:normal;font-family:var(--sans);font-size:.7rem;font-weight:700;letter-spacing:.14em;color:var(--vermilion);padding-top:.3em;font-variant-numeric:tabular-nums}
.inf-list li.sum{display:block;font-family:var(--serif);font-size:1.25rem;line-height:1.3;border-bottom:0;padding-top:20px}
.card{background:var(--white);border:1px solid var(--ink-12);padding:clamp(24px,3vw,36px);display:grid;gap:14px}
.card .eyebrow{color:var(--vermilion)}
.card h4{font-size:1.8rem}
.card .meta{display:flex;flex-wrap:wrap;gap:8px;margin-top:6px}
@media (max-width:820px){.people .grid{grid-template-columns:1fr}}

/* Pillar link cards (home) */
.pillar-links{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--ink-12);border:1px solid var(--ink-12)}
.pillar-links a{background:var(--paper);padding:clamp(24px,3vw,36px) clamp(20px,2.4vw,28px);text-decoration:none;display:grid;grid-template-rows:auto auto 1fr auto;gap:14px;min-width:0;min-height:300px;position:relative;isolation:isolate;overflow:hidden}
.pillar-links a::before{content:"";position:absolute;inset:0;background:var(--white);transform:translateY(101%);transition:transform .45s cubic-bezier(.65,0,.2,1);z-index:-1}
.pillar-links a:hover::before{transform:translateY(0)}
.pillar-links .n{font-size:.7rem;font-weight:700;letter-spacing:.2em;color:var(--vermilion);font-variant-numeric:tabular-nums}
.pillar-links h3{font-size:clamp(1.9rem,3vw,2.8rem);transition:color .3s ease}
.pillar-links a:hover h3{color:var(--vermilion)}
.pillar-links p{color:var(--ink-60);font-size:.95rem;max-width:30ch}
.pillar-links .go{font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;display:inline-flex;gap:.5em;align-items:center}
.pillar-links .go span{transition:transform .3s ease}
.pillar-links a:hover .go span{transform:translateX(4px)}
@media (max-width:900px){.pillar-links{grid-template-columns:repeat(2,minmax(0,1fr))}.pillar-links a{min-height:0}}
@media (max-width:520px){.pillar-links{grid-template-columns:1fr}}

/* The Inkwell: vertical journey, sticky rings on the left */
.well{background:var(--ink);color:var(--paper);position:relative}
.well .sec-head h2,.well h3{color:var(--paper)}
.well .eyebrow{color:var(--paper-on-ink)}
.well .lede,.well .muted{color:var(--paper-on-ink)}
.well .sec + .sec{border-top-color:var(--paper-12)}
.well-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.25fr);gap:40px 80px;align-items:start}
.rings{position:sticky;top:calc(96px + env(safe-area-inset-top,0px));aspect-ratio:1;max-width:460px;width:100%;display:grid;place-items:center;isolation:isolate}
.rings.static{position:relative;top:auto;max-width:380px}
.rings svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.rings circle{fill:none;stroke:currentColor;stroke-opacity:.16;stroke-width:1;transform-origin:50% 50%;transition:transform 1.1s cubic-bezier(.2,.7,.2,1),stroke-opacity .8s ease}
.rings .lbl{position:relative;text-align:center;display:grid;gap:10px}
.rings .lbl .eyebrow{color:var(--vermilion);letter-spacing:.3em}
.rings .lbl .word{font-family:var(--serif);font-size:clamp(2.2rem,4.5vw,3.6rem);line-height:1;transition:opacity .4s ease,transform .5s cubic-bezier(.2,.7,.2,1)}
.rings .lbl .word.swap{opacity:0;transform:translateY(10px) scale(.98)}
.depths{list-style:none;margin:0;padding:0;display:grid}
.depth{padding:clamp(36px,5vw,64px) 0;border-top:1px solid var(--paper-12);display:grid;grid-template-columns:5.5em 1fr;gap:16px 24px;transition:opacity .6s ease}
.depth .n{font-family:var(--sans);font-size:.68rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--vermilion);padding-top:.5em;font-variant-numeric:tabular-nums}
.depth h3{font-size:clamp(2rem,4vw,3.4rem)}
.depth p{margin-top:14px;color:var(--paper-on-ink);max-width:38ch;font-size:1.02rem}
.js .depth{opacity:.5}
.js .depth.on{opacity:1}
.depth.end{border-bottom:1px solid var(--paper-12)}
.depth.end h3{font-style:italic}
.well-foot{margin-top:clamp(40px,5vw,64px);display:flex;flex-wrap:wrap;gap:24px 48px;align-items:center;justify-content:space-between}
.well-foot .q{font-family:var(--serif);font-size:clamp(1.5rem,2.6vw,2.2rem);font-style:italic}
.well-list{list-style:none;margin:0;padding:0;display:grid;border-top:1px solid var(--paper-12)}
.well-list li{display:grid;grid-template-columns:5.5em 1fr;gap:16px;padding:16px 0;border-bottom:1px solid var(--paper-12);align-items:baseline}
.well-list .n{font-size:.66rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--vermilion);font-variant-numeric:tabular-nums}
.well-list b{font-family:var(--serif);font-weight:400;font-size:1.5rem}
.well-list span{color:var(--paper-on-ink);font-size:.95rem;margin-left:.6em}
.well-list li.more{display:block;color:var(--paper-on-ink);font-size:.9rem;border-bottom:0}
@media (max-width:900px){
  .well-grid{grid-template-columns:1fr;gap:24px}
  .rings:not(.static){position:sticky;top:calc(68px + env(safe-area-inset-top,0px));max-width:none;aspect-ratio:auto;height:150px;background:var(--ink);z-index:2}
  .rings:not(.static) svg{height:100%;width:auto;left:50%;transform:translateX(-50%)}
  .rings:not(.static) .lbl .word{font-size:1.8rem}
  .depth{grid-template-columns:1fr;gap:8px}
  .well-list li{grid-template-columns:1fr;gap:4px}
}

/* Human distribution */
.compare{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border:1px solid var(--ink-12);background:var(--white)}
.compare > div{padding:clamp(24px,3.5vw,44px);min-width:0}
.compare > div + div{border-left:1px solid var(--ink-12)}
.compare .eyebrow{margin-bottom:14px}
.compare h3{font-size:clamp(1.9rem,3.6vw,3rem)}
.compare h3.ask{color:var(--vermilion)}
.compare ul{list-style:none;margin:20px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.compare li{font-size:.78rem;font-weight:600;letter-spacing:.06em;padding:.4em .8em;border:1px solid var(--ink-12);border-radius:999px;color:var(--ink-60)}
.compare .ask-side li{border-color:var(--clay);color:var(--ink)}
.pull{margin-top:clamp(40px,5vw,64px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:40px 64px;align-items:center}
.pull .big{font-family:var(--serif);font-size:clamp(1.9rem,3.6vw,3.2rem);line-height:1.08}
.flow{width:100%;height:auto;display:block}
.flow text{font-family:var(--sans);font-weight:700;font-size:11px;letter-spacing:.14em;text-transform:uppercase;fill:var(--ink)}
.flow .soft text{fill:var(--ink-60)}
.flow .edge{fill:none;stroke:var(--ink);stroke-opacity:.35;stroke-width:1;stroke-dasharray:4 4;animation:travel 2.4s linear infinite}
.flow .edge.loop{stroke:var(--vermilion);stroke-opacity:.9;stroke-dasharray:3 5}
.flow .node{fill:var(--white);stroke:var(--ink);stroke-width:1}
.flow .node.key{fill:var(--ink)}
.flow .node.verm{fill:var(--vermilion);stroke:var(--vermilion)}
.flow .key + text,.flow .verm + text{fill:var(--paper)}
@keyframes travel{to{stroke-dashoffset:-16}}
@media (prefers-reduced-motion:reduce){.flow .edge{animation:none}}
@media (max-width:820px){.compare{grid-template-columns:1fr}.compare > div + div{border-left:0;border-top:1px solid var(--ink-12)}.pull{grid-template-columns:1fr}}

/* Services (What we do page) */
.service{padding-block:clamp(56px,8vw,112px);border-top:1px solid var(--ink-12);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.6fr);gap:40px 80px;align-items:start}
.service:first-of-type{border-top:0}
.service .side{position:sticky;top:calc(96px + env(safe-area-inset-top,0px))}
.service .side .n{font-size:.7rem;font-weight:700;letter-spacing:.2em;color:var(--vermilion);font-variant-numeric:tabular-nums;display:block;margin-bottom:16px}
.service .side h2{font-size:clamp(2.6rem,6vw,5rem);line-height:.98}
.service .side .tag-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}
.service .main{display:grid;gap:32px;min-width:0}
.service h3{font-size:clamp(1.6rem,2.8vw,2.4rem);line-height:1.12}
.service .main > p{color:var(--ink-60);max-width:var(--measure);font-size:1.05rem}
.service .photo{margin-top:8px}
.caps{list-style:none;margin:0;padding:0;columns:2;column-gap:32px}
.caps li{break-inside:avoid;padding:8px 0;border-bottom:1px solid var(--ink-12);font-size:.92rem;font-weight:500}
.caps li::before{content:"—";color:var(--vermilion);margin-right:.6em}
.caps.one{columns:1}
@media (max-width:820px){.service{grid-template-columns:1fr;gap:28px}.service .side{position:static}.caps{columns:1}}

/* Photography placeholder frames: documentary stills to drop in */
.photo{position:relative;aspect-ratio:3/2;max-width:100%;overflow:hidden;background:linear-gradient(135deg,var(--clay),var(--sage) 60%,var(--teal));display:grid;align-content:end;padding:16px;isolation:isolate}
.photo::before{content:"";position:absolute;inset:0;background:repeating-linear-gradient(0deg,rgba(24,24,23,.06) 0 1px,transparent 1px 3px);mix-blend-mode:multiply;opacity:.5}
.photo::after{content:"";position:absolute;inset:0;background:radial-gradient(120% 90% at 20% 10%,rgba(255,253,248,.35),transparent 60%)}
.photo span{position:relative;z-index:1;font-size:.66rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink);background:rgba(255,253,248,.85);padding:.5em .8em;width:max-content;max-width:100%}
.photo.tall{aspect-ratio:4/5}
.photo.wide{aspect-ratio:16/7}
.photo.teal{background:linear-gradient(160deg,var(--teal),#2a5552 55%,var(--sage))}
.photo.clay{background:linear-gradient(160deg,var(--clay),#c99f88 55%,var(--vermilion))}
.photo.sage{background:linear-gradient(160deg,var(--sage),#8f9684 55%,var(--teal))}

/* Ecosystem */
.arch{display:grid;justify-items:center;gap:0;margin-bottom:clamp(40px,5vw,64px)}
.arch .master{border:1.5px solid var(--ink);background:var(--white);padding:22px 36px;text-align:center;display:grid;gap:6px}
.arch .master b{font-family:var(--serif);font-weight:400;font-size:1.8rem;line-height:1}
.arch .master span{font-size:.68rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-60)}
.arch .stem{width:1px;height:40px;background:var(--ink-30)}
.arch .children{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));width:100%;position:relative;padding-top:40px}
.arch .children::before{content:"";position:absolute;top:0;left:12.5%;right:12.5%;height:1px;background:var(--ink-30)}
.arch .children > a{position:relative;text-align:center;text-decoration:none;display:grid;gap:6px;padding:0 10px;min-width:0}
.arch .children > a::before{content:"";position:absolute;top:-40px;left:50%;width:1px;height:40px;background:var(--ink-30)}
.arch .children b{font-family:var(--serif);font-weight:400;font-size:clamp(1.1rem,1.8vw,1.4rem);line-height:1.1}
.arch .children span{font-size:.62rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-60)}
.arch .children > a:hover b{color:var(--vermilion)}
@media (max-width:720px){.arch .children{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 0}.arch .children::before{left:25%;right:25%}.arch .children > a:nth-child(n+3)::before{display:none}}
.eco{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--ink-12);border:1px solid var(--ink-12)}
.eco article{background:var(--paper);padding:clamp(24px,3.5vw,44px);display:grid;grid-template-rows:auto auto 1fr auto;gap:18px;min-width:0}
.eco article.lead{background:var(--white)}
.eco .mark{display:flex;align-items:center;gap:14px}
.eco .mark svg{width:36px;height:36px;flex:none}
.eco h3{font-size:clamp(1.8rem,3vw,2.6rem)}
.eco h3 em{font-style:italic;color:var(--vermilion)}
.eco p{color:var(--ink-60);max-width:var(--measure)}
.eco .caps{columns:1;margin-top:4px}
.eco .caps li{font-size:.88rem;padding:7px 0}
.eco .foot{display:flex;flex-wrap:wrap;gap:12px 24px;align-items:center;justify-content:space-between;padding-top:14px;border-top:1px solid var(--ink-12)}
.eco .note{font-size:.78rem;color:var(--ink-60)}
.eco.teaser article{grid-template-rows:auto auto 1fr}
.loop{margin-top:clamp(40px,5vw,64px);display:flex;flex-wrap:wrap;gap:12px 0;align-items:center;justify-content:center;font-family:var(--serif);font-size:clamp(1.4rem,3vw,2.4rem)}
.loop span{padding:0 .5em}
.loop i{font-style:normal;color:var(--vermilion)}
@media (max-width:820px){.eco{grid-template-columns:1fr}}

/* Brand profile rows (ecosystem page) */
.brand-row{padding-block:clamp(48px,7vw,96px);border-top:1px solid var(--ink-12);display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:40px 72px;align-items:start}
.brand-row .mark{display:flex;align-items:center;gap:14px;margin-bottom:22px}
.brand-row .mark svg{width:40px;height:40px;flex:none}
.brand-row h2{font-size:clamp(2.2rem,5vw,4.2rem)}
.brand-row h2 em{font-style:italic;color:var(--vermilion)}
.brand-row .lede{margin-top:20px}
.brand-row .caps{margin-top:24px}
.brand-row .foot{margin-top:26px;display:flex;flex-wrap:wrap;gap:12px 24px;align-items:center}
@media (max-width:820px){.brand-row{grid-template-columns:1fr}}

/* Work */
.work-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px 28px}
.case{display:grid;gap:14px;text-decoration:none;min-width:0}
.case .photo{transition:transform .5s ease}
.case:hover .photo{transform:translateY(-4px)}
.case .meta{display:flex;justify-content:space-between;gap:12px;align-items:baseline}
.case h3{font-size:1.6rem}
.case p{color:var(--ink-60);font-size:.95rem}
.case .result{font-family:var(--serif);font-size:1.35rem;color:var(--vermilion)}
.placeholder-note{margin-top:28px;font-size:.82rem;color:var(--ink-60);border-left:2px solid var(--clay);padding-left:14px;max-width:70ch}
.proof{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--ink-12);border:1px solid var(--ink-12)}
.proof div{background:var(--white);padding:clamp(22px,3vw,32px);display:grid;gap:10px;min-width:0}
.proof b{font-family:var(--serif);font-weight:400;font-size:1.6rem;line-height:1.05}
.proof p{color:var(--ink-60);font-size:.92rem}
@media (max-width:900px){.work-grid{grid-template-columns:1fr}.proof{grid-template-columns:1fr}}

/* CTA band */
.cta-band{background:var(--ink);color:var(--paper);padding-block:clamp(64px,9vw,120px);position:relative;overflow:hidden}
.cta-band .wrap{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:32px 64px;align-items:center}
.cta-band h2{font-size:clamp(2.8rem,7vw,6rem);line-height:.96}
.cta-band p{color:var(--paper-on-ink);max-width:40ch;margin-top:18px;font-size:1.05rem}
.cta-band .ink-mark{right:-30px;bottom:-30px;width:clamp(120px,14vw,220px);color:var(--vermilion);opacity:.85}
.cta-band .actions{display:grid;gap:14px;justify-items:start}
@media (max-width:820px){.cta-band .wrap{grid-template-columns:1fr}}

/* Contact */
.talk{background:var(--white);position:relative;overflow:hidden}
.talk .grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:48px 80px;align-items:start}
.talk h1{font-size:clamp(3rem,8vw,6.6rem);line-height:.94}
.talk .lede{margin-top:24px}
.talk .alt{margin-top:40px;display:grid;gap:8px}
.copyline{display:flex;flex-wrap:wrap;align-items:center;gap:12px;font-family:var(--serif);font-size:1.4rem}
.copyline button{font:inherit;font-family:var(--sans);font-size:.66rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;border:1px solid var(--ink-30);background:transparent;border-radius:999px;padding:.45em .9em;cursor:pointer;color:var(--ink-60)}
.copyline button:hover{border-color:var(--ink);color:var(--ink)}
.talk .ink-mark{left:-30px;bottom:-20px;width:clamp(120px,14vw,200px);color:var(--ink)}
form{display:grid;gap:22px}
.field{display:grid;gap:8px}
.field label{font-size:.7rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-60)}
.field input,.field select,.field textarea{font:inherit;font-size:1rem;color:var(--ink);background:transparent;border:0;border-bottom:1.5px solid var(--ink-30);padding:10px 0;border-radius:0;width:100%;min-width:0;transition:border-color .3s ease}
.field textarea{min-height:120px;resize:vertical}
.field select{appearance:none;-webkit-appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--ink) 50%),linear-gradient(135deg,var(--ink) 50%,transparent 50%);background-position:calc(100% - 14px) 50%,calc(100% - 8px) 50%;background-size:6px 6px;background-repeat:no-repeat;padding-right:28px;cursor:pointer}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-bottom-color:var(--vermilion)}
.field input::placeholder,.field textarea::placeholder{color:var(--ink-30)}
.two{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 28px}
.form-foot{display:flex;flex-wrap:wrap;gap:16px 24px;align-items:center;justify-content:space-between;padding-top:8px}
.form-foot small{color:var(--ink-60);font-size:.78rem;max-width:34ch}
.done{display:grid;gap:14px;padding:clamp(28px,4vw,48px);border:1px solid var(--ink-12);background:var(--paper)}
.done h3{font-size:clamp(2rem,4vw,3rem)}
.done p{color:var(--ink-60)}
.done .ink{width:56px}
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--ink-12);border:1px solid var(--ink-12)}
.steps div{background:var(--paper);padding:clamp(22px,3vw,32px);display:grid;gap:10px;min-width:0}
.steps .n{font-size:.7rem;font-weight:700;letter-spacing:.2em;color:var(--vermilion)}
.steps b{font-family:var(--serif);font-weight:400;font-size:1.6rem;line-height:1.05}
.steps p{color:var(--ink-60);font-size:.92rem}
@media (max-width:900px){.talk .grid{grid-template-columns:1fr}.steps{grid-template-columns:1fr}}
@media (max-width:560px){.two{grid-template-columns:1fr}}

/* Footer */
.ftr{background:var(--ink);color:var(--paper);padding-block:clamp(48px,6vw,80px) 32px}
.ftr .top{display:grid;grid-template-columns:minmax(0,1.3fr) repeat(3,minmax(0,1fr));gap:40px;padding-bottom:40px;border-bottom:1px solid var(--paper-12)}
.ftr .brand .wordmark small{color:var(--paper-on-ink)}
.ftr .tag-line{font-family:var(--serif);font-size:clamp(1.6rem,2.6vw,2.2rem);line-height:1.1;margin-top:20px;max-width:16ch}
.ftr .tag-line em{font-style:italic;color:var(--vermilion)}
.ftr h4{font-family:var(--sans);font-size:.68rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--paper-on-ink);margin-bottom:14px}
.ftr ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.ftr ul a{text-decoration:none;font-size:.92rem;color:var(--paper)}
.ftr ul a:hover{color:var(--vermilion)}
.ftr .bottom{display:flex;flex-wrap:wrap;gap:10px 28px;justify-content:space-between;padding-top:22px;font-size:.74rem;color:var(--paper-on-ink)}
@media (max-width:820px){.ftr .top{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.ftr .top{grid-template-columns:1fr}}

/* ===== Signature interactions ===== */

/* Paper grain */
body::after{content:"";position:fixed;inset:0;z-index:90;pointer-events:none;opacity:.055;mix-blend-mode:multiply;background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0.09 0 0 0 0 0.09 0 0 0 0 0.09 0 0 0 1 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");background-size:160px 160px}

/* Ink transition canvas and arrival state */
.ink-canvas{position:fixed;inset:0;width:100%;height:100%;z-index:120;pointer-events:none;display:none}
.ink-canvas.on{display:block}
html.arriving{background:#181817}
html.arriving body{opacity:0}
html.arriving body::before{display:none}
html.arriving-paper{background:#F4F0E8}
html.arriving-paper body{opacity:0}
html.pre{background:#181817}
html.pre body{visibility:hidden}
html.pre .intro,html.pre .ink-canvas{visibility:visible}

/* Opening sequence */
.intro{position:fixed;inset:0;z-index:121;background:var(--ink);color:var(--paper);display:grid;place-items:center;padding:24px;transition:opacity .6s ease}
.intro.out{opacity:0}
.intro .mono{width:clamp(120px,22vw,220px);height:auto;overflow:visible}
.intro .mono .stroke{fill:none;stroke:currentColor;stroke-width:13;stroke-dasharray:400;stroke-dashoffset:400;animation:draw .9s cubic-bezier(.6,0,.3,1) forwards}
.intro .mono .stroke.i{stroke-dasharray:80;stroke-dashoffset:80;animation-duration:.45s}
.intro .mono .stroke.c{animation-delay:.3s}
.intro .mono .bleed{transform-origin:86px 72px;transform:scale(0);animation:bleed .4s cubic-bezier(.2,.9,.3,1.2) .95s forwards}
.intro .wm{margin-top:28px;font-size:.78rem;font-weight:700;letter-spacing:.42em;text-transform:uppercase;text-align:center;opacity:0;animation:fadeup .5s ease 1s forwards}
.intro .wm small{display:block;font-weight:500;font-size:.58rem;letter-spacing:.5em;color:var(--paper-on-ink);margin-top:6px}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes bleed{to{transform:scale(1)}}
@keyframes fadeup{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}

/* Headlines rise out of the paper, word by word */
.js .w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.3em;margin-bottom:-.3em}
.js .w>span{display:inline-block;transform:translateY(112%);transition:transform 1s cubic-bezier(.2,.75,.15,1);transition-delay:calc(var(--i,0)*55ms + var(--base,0ms))}
.js .in .w>span,.js .w.in>span{transform:none}
.js .hero .w>span{--base:120ms}

/* Hand-drawn underline draws itself on */
.js .u::after{display:none}
.u-svg{position:absolute;left:-.06em;right:-.06em;bottom:-.02em;height:.22em;width:calc(100% + .12em);overflow:visible;pointer-events:none}
.u-svg path{fill:none;stroke:var(--vermilion);stroke-width:2.6;stroke-linecap:round;stroke-dasharray:100;stroke-dashoffset:100;transition:stroke-dashoffset .9s cubic-bezier(.5,0,.2,1) .5s}
.in .u-svg path,.u.in .u-svg path{stroke-dashoffset:0}

/* Ink marks land like a drop */
.js .ink-mark.r{transition:none;transform:scale(.15);opacity:0;filter:blur(8px)}
.js .ink-mark.r.in{animation:land .9s cubic-bezier(.2,.9,.25,1.15) forwards}
.land{animation:land .9s cubic-bezier(.2,.9,.25,1.15) both}
@keyframes land{0%{transform:scale(.15);opacity:0;filter:blur(8px)}55%{transform:scale(1.08);opacity:1;filter:blur(0)}100%{transform:scale(1);opacity:.92;filter:blur(0)}}

/* Dots travelling the distribution lines */
.flow .dot{fill:var(--vermilion)}
.flow .dot.soft{fill:var(--ink);opacity:.7}
@media (prefers-reduced-motion:reduce){.flow .dot{display:none}}

/* Ink cursor (desktop, fine pointer only) */
@media (hover:hover) and (pointer:fine){
  html.cur,html.cur a,html.cur button,html.cur label,html.cur input,html.cur select,html.cur textarea,html.cur summary{cursor:none}
  .cursor{position:fixed;left:0;top:0;width:10px;height:10px;border-radius:50%;background:var(--ink);pointer-events:none;z-index:130;transform:translate(-50%,-50%);transition:width .25s ease,height .25s ease,background-color .25s ease,border-color .25s ease,opacity .3s ease;opacity:0;will-change:transform}
  .cursor.show{opacity:1}
  .cursor.link{width:40px;height:40px;background:rgba(201,79,50,.12);border:1.5px solid var(--vermilion)}
  .cursor.text{width:3px;height:26px;border-radius:2px}
  .cursor.on-ink{background:var(--paper)}
  .cursor.on-ink.link{background:rgba(244,240,232,.12)}
}

@media (prefers-reduced-motion:reduce){
  .js .w>span{transform:none!important;transition:none!important}
  .u-svg path{stroke-dashoffset:0!important;transition:none!important}
  .js .ink-mark.r{transform:none;opacity:.92;filter:none;animation:none!important}
  .intro,.ink-canvas{display:none!important}
  html.arriving body{opacity:1}
  html.arriving-paper body{opacity:1}
  html.pre body{visibility:visible}
}

/* ===== Details ===== */
[id]{scroll-margin-top:calc(84px + env(safe-area-inset-top,0px))}
.skip{position:absolute;left:var(--gutter);top:-60px;z-index:70;background:var(--ink);color:var(--paper);padding:.6em 1em;font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;text-decoration:none;border-radius:999px;transition:top .2s ease}
.skip:focus{top:10px}
.hdr{transition:transform .35s ease}
.hdr.hide{transform:translateY(-100%)}
/* hand-drawn nav underline */
.nav a:not(.btn)::after{content:"";position:absolute;left:-2px;right:-2px;bottom:-2px;height:5px;background:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 10' preserveAspectRatio='none'><path d='M2 6.5 C 18 2.5, 34 8.5, 52 5.5 S 84 3, 98 6' fill='none' stroke='%23C94F32' stroke-width='2.4' stroke-linecap='round' vector-effect='non-scaling-stroke'/></svg>") no-repeat center/100% 100%;clip-path:inset(0 100% 0 0);transition:clip-path .35s cubic-bezier(.5,0,.2,1)}
.nav a:not(.btn):hover::after,.nav a[aria-current="page"]::after{clip-path:inset(0 0 0 0)}
@media (max-width:900px){.nav a:not(.btn)::after{bottom:8px;width:max-content;right:auto;min-width:3em}}
.btn{transition:color .35s ease,border-color .35s ease,transform .25s cubic-bezier(.2,.7,.2,1)}
.ink-count{font-size:.74rem;color:var(--ink-60);margin-top:2px;font-variant-numeric:tabular-nums}
.done .echo{font-family:var(--serif);font-size:1.25rem;color:var(--ink)}
.done .echo:empty{display:none}
#localTime:empty{display:none}
@media print{
  .hdr,.ftr .top,.cta-band,.ink-canvas,.cursor,.intro,.skip,.photo,.menu-btn,body::after,body::before{display:none!important}
  html,body{background:#fff!important;color:#000!important}
  .well,.page-hero.on-ink{background:#fff!important;color:#000!important}
  .well *,.ftr *{color:#000!important}
  .sec{padding-block:24px}
  .js .r,.js .w>span{opacity:1!important;transform:none!important}
  a[href^="http"]::after{content:" (" attr(href) ")";font-size:.8em;color:#555}
  .ftr{background:#fff;padding-block:12px;border-top:1px solid #ccc}
}

/* Bold services strip (home) */
.strip-bold{padding-block:clamp(40px,5vw,64px)}
.strip-bold .strip-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:12px 48px;align-items:end;margin-bottom:clamp(24px,3vw,36px);padding-top:0}
.strip-bold .strip-head h2{font-size:clamp(1.8rem,3.6vw,3rem);line-height:1.05}
.strip-bold ul{grid-template-columns:repeat(5,minmax(0,1fr));gap:0}
.strip-bold li{padding:0;border-left:1px solid var(--ink-12)}
.strip-bold li:first-child{border-left:0}
.strip-bold li a{display:grid;grid-template-rows:auto auto 1fr auto;gap:12px;padding:22px 20px 22px;text-decoration:none;color:var(--ink);height:100%;min-width:0;position:relative;isolation:isolate;overflow:hidden}
.strip-bold li:first-child a{padding-left:0}
.strip-bold li a::before{content:"";position:absolute;inset:0;background:var(--paper);transform:translateY(101%);transition:transform .4s cubic-bezier(.65,0,.2,1);z-index:-1}
.strip-bold li a:hover::before{transform:translateY(0)}
.strip-bold .n{font-size:.68rem;font-weight:700;letter-spacing:.2em;color:var(--vermilion);font-variant-numeric:tabular-nums}
.strip-bold b{font-family:var(--serif);font-weight:400;font-size:clamp(1.45rem,1.9vw,1.8rem);line-height:1.08;letter-spacing:-.01em;text-wrap:balance;transition:color .3s ease}
.strip-bold li a:hover b{color:var(--vermilion)}
.strip-bold li a > span:not(.n){font-size:.86rem;font-weight:400;letter-spacing:0;text-transform:none;color:var(--ink-60);line-height:1.45}
.strip-bold i{font-style:normal;font-family:var(--serif);font-size:1.3rem;color:var(--vermilion);transition:transform .3s ease;justify-self:start}
.strip-bold li a:hover i{transform:translateX(6px)}
@media (max-width:1000px){.strip-bold ul{grid-template-columns:repeat(2,minmax(0,1fr))}.strip-bold li{border-left:0;border-top:1px solid var(--ink-12)}.strip-bold li:nth-child(-n+2){border-top:0}.strip-bold li:nth-child(even){border-left:1px solid var(--ink-12)}.strip-bold li:nth-child(odd) a{padding-left:0}.strip-bold .strip-head{grid-template-columns:1fr}}
@media (max-width:560px){.strip-bold ul{grid-template-columns:1fr}.strip-bold li{border-left:0!important;border-top:1px solid var(--ink-12)}.strip-bold li:first-child{border-top:0}.strip-bold li a{padding-inline:0}}

/* What we do: bigger, bolder pillar cards in the brand's full palette */
#what .sec-head h2{font-size:clamp(2.8rem,7vw,6.2rem)}
.pillar-links{gap:12px;background:transparent;border:0}
.pillar-links a{background:var(--vermilion);color:var(--white);padding:clamp(28px,3vw,40px) clamp(22px,2.4vw,30px);min-height:420px;gap:18px;transition:transform .4s cubic-bezier(.2,.7,.2,1),box-shadow .4s ease}
.pillar-links a:nth-child(2){background:var(--teal)}
.pillar-links a:nth-child(3){background:var(--ink)}
.pillar-links a:nth-child(4){background:var(--clay);color:var(--ink)}
.pillar-links a::before{background:rgba(24,24,23,.14)}
.pillar-links a:nth-child(4)::before{background:rgba(255,253,248,.28)}
.pillar-links a:hover{transform:translateY(-6px);box-shadow:0 18px 40px -24px rgba(24,24,23,.5)}
.pillar-links .n{color:inherit;opacity:.75}
.pillar-links h3{font-size:clamp(2.4rem,3.6vw,3.6rem);color:inherit}
.pillar-links a:hover h3{color:inherit}
.pillar-links p{color:inherit;opacity:.82;font-size:1.02rem;max-width:26ch}
.pillar-links .go{color:inherit;font-size:.76rem}
@media (max-width:900px){.pillar-links a{min-height:300px}}
@media (max-width:520px){.pillar-links a{min-height:0}}

/* Why marketing has changed: a deep teal band, bigger type */
.people{background:var(--teal);color:var(--paper)}
.sec + .people,.people + .sec{border-top:0}
.people .eyebrow{color:rgba(244,240,232,.72)}
.people h2{font-size:clamp(3.4rem,12vw,10.5rem);color:var(--paper)}
.people .words{color:rgba(244,240,232,.78);font-size:clamp(1.5rem,3vw,2.5rem)}
.people .words span:not(:last-child)::after{color:var(--clay)}
.people h3{font-size:clamp(2rem,3.8vw,3.3rem);color:var(--paper)}
.people .inf-list{border-top-color:rgba(244,240,232,.18)}
.people .inf-list li{border-bottom-color:rgba(244,240,232,.18);font-size:1.06rem}
.people .inf-list li i{color:var(--clay)}
.people .verm{color:var(--clay)}
.people .u::after{background:var(--clay)}
.people .u-svg path{stroke:var(--clay)}
.people .card{background:var(--white);color:var(--ink);border-color:transparent}
.people .card .eyebrow{color:var(--vermilion)}

/* Services panel: ink band, bigger type, vermilion on hover */
.strip-bold{background:var(--ink);color:var(--paper);border-color:transparent;padding-block:clamp(56px,7vw,88px)}
.strip-bold .strip-head .eyebrow{color:rgba(244,240,232,.72)}
.strip-bold .strip-head h2{font-size:clamp(2.4rem,5vw,4.4rem);color:var(--paper)}
.strip-bold li{border-left-color:var(--paper-12)}
.strip-bold li a{color:var(--paper);padding-block:28px}
.strip-bold li a::before{background:var(--vermilion)}
.strip-bold .n{font-size:.74rem}
.strip-bold b{font-size:clamp(1.7rem,2.2vw,2.2rem);color:var(--paper)}
.strip-bold li a:hover b{color:var(--white)}
.strip-bold li a > span:not(.n){color:rgba(244,240,232,.74);font-size:.95rem}
.strip-bold li a:hover > span:not(.n){color:rgba(255,253,248,.9)}
.strip-bold i{color:var(--vermilion);font-size:1.6rem}
.strip-bold li a:hover i{color:var(--white)}
@media (max-width:1000px){.strip-bold li{border-top-color:var(--paper-12)}.strip-bold li:nth-child(even){border-left-color:var(--paper-12)}}
@media (max-width:560px){.strip-bold li{border-top-color:var(--paper-12)}}

/* Pillar card titles size themselves to the card so they never overflow */
.pillar-links h3{font-size:clamp(1.8rem,2.5vw,3.2rem)}
@supports (font-size:1cqi){
  .pillar-links a{container-type:inline-size}
  .pillar-links h3{font-size:clamp(1.8rem,14cqi,3.4rem)}
}

/* Five pillars */
.pillar-links{grid-template-columns:repeat(5,minmax(0,1fr))}
.pillar-links a:nth-child(5){background:var(--sage);color:var(--ink)}
.pillar-links a:nth-child(5)::before{background:rgba(255,253,248,.28)}
.pillar-links a{padding-inline:clamp(18px,2vw,26px)}
@media (max-width:1000px){.pillar-links{grid-template-columns:repeat(2,minmax(0,1fr))}.pillar-links a:nth-child(5){grid-column:1/-1}}
@media (max-width:520px){.pillar-links{grid-template-columns:1fr}.pillar-links a:nth-child(5){grid-column:auto}}

/* Home methodology list lights up with the rings */
.js .well-list li[data-level]{opacity:.55;transition:opacity .5s ease}
.js .well-list li.on{opacity:1}
.well-list li.on b{color:var(--paper)}

/* Ecosystem heading stands out */
#ecosystem{background:var(--white)}
#ecosystem .sec-head h2{font-size:clamp(3rem,7.6vw,6.8rem);line-height:.96}
#ecosystem .sec-head .lede{font-size:clamp(1.1rem,1.5vw,1.3rem)}

/* Brand watermark: the monogram embedded in the page, ink bleed in colour */
.wm{position:absolute;pointer-events:none;z-index:0;--wm-bleed:var(--vermilion)}
.hero{isolation:isolate}
.hero .wrap{position:relative;z-index:1}
.hero .wm{right:clamp(-40px,2vw,40px);top:50%;transform:translateY(-52%);width:clamp(240px,36vw,560px);height:auto;color:var(--ink);--wm-body-op:.07}
.cta-band .wm{right:-3%;top:50%;transform:translateY(-50%);width:clamp(240px,34vw,520px);height:auto;color:var(--paper);--wm-body-op:.09}
.cta-band .wrap{position:relative;z-index:1}
.talk .wm{left:-6%;bottom:-10%;width:clamp(220px,30vw,440px);height:auto;color:var(--ink);--wm-body-op:.06}
.talk .wrap{position:relative;z-index:1}
@media (max-width:820px){.hero .wm{width:62vw;right:-14vw;top:auto;bottom:-6%;transform:none;--wm-body-op:.06}.cta-band .wm{width:60vw;right:-16vw}.talk .wm{display:none}}

/* The logo's splat matches the mark it sits on in the coloured ecosystem tiles */
.eco .mark svg[style*="vermilion"]{--logo-bleed:#181817}
.intro .mono .bleed{transform-origin:88px 70px}

/* Hero mark emerges: the monogram draws itself in ink, the bleed blooms off the C, then the underline under "people." picks the ink up */
.hero .wm{transform:translateY(calc(-52% + var(--py,0px)))}
.hero-mark{overflow:visible}
.hero-mark .st{fill:none;stroke:currentColor;stroke-width:13;opacity:.07;stroke-dasharray:200;stroke-dashoffset:200;animation:draw 1.1s cubic-bezier(.6,0,.3,1) forwards}
.hero-mark .st.i{stroke-dasharray:80;stroke-dashoffset:80;animation-duration:.5s}
.hero-mark .st.c{animation-delay:.35s}
.hero-mark .bleed{transform-origin:88px 70px;transform:scale(0);animation:bleed .55s cubic-bezier(.2,.9,.3,1.2) 1.25s forwards}
.js .hero .u-svg path{transition-delay:1.6s}
@media (prefers-reduced-motion:reduce){.hero-mark .st{stroke-dashoffset:0;animation:none}.hero-mark .bleed{transform:none;animation:none}}
.hero .wm{top:clamp(24px,5vw,72px);transform:translateY(var(--py,0px))}
@media (max-width:820px){.hero .wm{top:auto;bottom:-6%;transform:none}}

/* Hero: just the ink. One big bleed lands off the headline, then the underline picks it up */
.hero .wm.hero-mark{width:clamp(220px,30vw,460px);right:clamp(-30px,1vw,40px);top:clamp(10px,4vw,56px);color:var(--ink);opacity:.95}
.hero-mark .bleed{transform-origin:50% 50%;transform:scale(.1);opacity:0;filter:blur(10px);animation:land-big 1s cubic-bezier(.2,.9,.25,1.1) .25s forwards}
@keyframes land-big{0%{transform:scale(.1);opacity:0;filter:blur(10px)}60%{transform:scale(1.06);opacity:1;filter:blur(0)}100%{transform:scale(1);opacity:1;filter:blur(0)}}
.js .hero .u-svg path{transition-delay:1.1s}
@media (max-width:820px){.hero .wm.hero-mark{width:52vw;right:-10vw;top:auto;bottom:4%}}
@media (prefers-reduced-motion:reduce){.hero-mark .bleed{transform:none;opacity:1;filter:none;animation:none}}

/* The mark is the ink: one big splat on the dark bands and the contact page */
.cta-band .wm.splat{color:var(--vermilion);width:clamp(200px,26vw,380px);right:1%;top:50%;transform:translateY(-50%);opacity:.96}
.talk .wm.splat{color:var(--ink);width:clamp(180px,22vw,320px);left:-2%;bottom:-6%;opacity:.95}
.js .wm.splat.r{opacity:0;transform:scale(.15);filter:blur(10px);transition:none}
.js .cta-band .wm.splat.r.in{animation:land-band 1s cubic-bezier(.2,.9,.25,1.1) forwards}
.js .talk .wm.splat.r.in{animation:land-big 1s cubic-bezier(.2,.9,.25,1.1) forwards}
@keyframes land-band{0%{transform:translateY(-50%) scale(.15);opacity:0;filter:blur(10px)}60%{transform:translateY(-50%) scale(1.06);opacity:1;filter:blur(0)}100%{transform:translateY(-50%) scale(1);opacity:.96;filter:blur(0)}}
@media (max-width:820px){.cta-band .wm.splat{width:46vw;right:-8vw}.talk .wm.splat{display:none}}
@media (prefers-reduced-motion:reduce){.js .wm.splat.r{opacity:.96;transform:none;filter:none;animation:none!important}}

/* Brand mark in the header and footer: the splat beside the wordmark */
.brand svg{width:52px;height:43px;flex:none;overflow:visible}
.eco .mark svg{width:44px;height:36px;overflow:visible}
.ftr .brand svg{color:var(--paper)}
.intro .mono{width:clamp(160px,28vw,300px);overflow:visible}
.intro .mono .bleed{transform-box:fill-box;transform-origin:50% 50%;transform:scale(.1);opacity:0;filter:blur(10px);animation:land-big 1s cubic-bezier(.2,.9,.25,1.1) .2s forwards}
.intro .wm{animation-delay:.9s}

/* Home: the closing band in vermilion so the page doesn't run black into black */
.cta-band.vermilion{background:var(--vermilion);color:var(--paper)}
.cta-band.vermilion p{color:rgba(255,253,248,.85)}
.cta-band.vermilion .btn.primary{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.cta-band.vermilion .btn.primary::before{background:var(--paper)}
.cta-band.vermilion .btn.primary:hover,.cta-band.vermilion .btn.primary:focus-visible{color:var(--ink);border-color:var(--paper)}
.cta-band.vermilion .btn.on-ink::before{background:var(--ink)}
.cta-band.vermilion .wm.splat{color:var(--ink);opacity:.9}
.cta-band.vermilion ~ .ftr{border-top:0}

/* Never clip the mark */
.wm,.brand svg,.eco .mark svg,.intro .mono,.done .ink{overflow:visible}
/* Footer in deep teal so the home page runs vermilion into teal, not black into black */
.ftr{background:var(--teal)}
.ftr .top{border-bottom-color:rgba(244,240,232,.18)}
.ftr .tag-line em{color:var(--clay)}
.ftr ul a:hover{color:var(--clay)}
.ftr .brand svg{--logo-accent:var(--clay)}
.cursor.on-ink{background:var(--paper)}

/* Brand mark on every inner page hero */
.page-hero{position:relative;overflow:hidden;isolation:isolate}
.page-hero .wrap{position:relative;z-index:1}
.page-hero .wm.splat{color:var(--ink);width:clamp(200px,26vw,400px);right:2%;top:50%;transform:translateY(-50%);opacity:.95}
.js .page-hero .wm.splat.r.in{animation:land-band 1s cubic-bezier(.2,.9,.25,1.1) forwards}
@media (max-width:820px){.page-hero .wm.splat{width:46vw;right:-10vw;top:auto;bottom:-4%;transform:none;opacity:.9}.js .page-hero .wm.splat.r.in{animation:land-big 1s cubic-bezier(.2,.9,.25,1.1) forwards}}

/* Footer in clay, ink type */
.ftr{background:var(--clay);color:var(--ink)}
.ftr .top{border-bottom-color:rgba(24,24,23,.18)}
.ftr .brand .wordmark small{color:var(--ink-60)}
.ftr .brand svg{color:var(--ink);--logo-accent:var(--vermilion)}
.ftr .tag-line em{color:var(--vermilion)}
.ftr h4{color:var(--ink-60)}
.ftr ul a{color:var(--ink)}
.ftr ul a:hover{color:var(--vermilion)}
.ftr .bottom{color:var(--ink-60)}

/* Home: closing band in clay to match the footer */
.cta-band.clay{background:var(--clay);color:var(--ink)}
.cta-band.clay p{color:var(--ink-60)}
.cta-band.clay .btn.on-ink{border-color:var(--ink);color:var(--ink)}
.cta-band.clay .btn.on-ink::before{background:var(--ink)}
.cta-band.clay .btn.on-ink:hover{color:var(--paper)}
.cta-band.clay .wm.splat{color:var(--ink);opacity:.95}
.cta-band.clay + .ftr{border-top:1px solid rgba(24,24,23,.18)}

/* One mark, one colouring: ink with vermilion flecks, everywhere it stands as the logo */
.brand svg,.eco .mark svg,.ftr .brand svg{color:var(--ink);--logo-accent:var(--vermilion)}
.eco .mark svg[style*="vermilion"],.eco .mark svg[style*="teal"]{color:var(--ink)!important;--logo-accent:var(--vermilion)}
.intro{background:var(--paper);color:var(--ink)}
.intro .wm{color:var(--ink)}
.intro .wm small{color:var(--ink-60)}
html.pre{background:#F4F0E8}

/* The Inkwell page: the well in deep teal */
.well.teal{background:var(--teal)}
.well.teal .sec + .sec{border-top-color:rgba(244,240,232,.18)}
.well.teal .depth,.well.teal .depth.end,.well.teal .well-list,.well.teal .well-list li{border-color:rgba(244,240,232,.18)}
.well.teal .rings:not(.static){background:var(--teal)}
.well.teal .depth .n,.well.teal .well-list .n,.well.teal .rings .lbl .eyebrow{color:var(--clay)}

/* The Inkwell page: the "down the well" section is teal, the nine depths themselves are ink black */
.well.teal #methodology{background:var(--ink)}
.well.teal #methodology .rings:not(.static){background:var(--ink)}
.well.teal #methodology .depth .n,.well.teal #methodology .rings .lbl .eyebrow{color:var(--vermilion)}
.well.teal #methodology .depth,.well.teal #methodology .depth.end{border-color:var(--paper-12)}

/* People: headline in two beats, then the thought in full */
.people h2 .soft{color:var(--clay)}
.people .lede-big{font-family:var(--serif);font-size:clamp(1.35rem,2.4vw,2.1rem);line-height:1.25;max-width:34ch;margin-top:32px;color:rgba(244,240,232,.9);text-wrap:pretty}

/* The chain: word of mouth rolling on, drawn as a descending line of connected words */
.chain{margin-top:36px}
.chain-lead{font-family:var(--serif);font-size:clamp(1.35rem,2.4vw,2.1rem);line-height:1.25;max-width:34ch;color:rgba(244,240,232,.92);text-wrap:pretty}
.people .chain-lead .u-svg path{stroke:var(--clay)}
.chain-steps{list-style:none;margin:clamp(40px,5vw,64px) 0 0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:0 16px;align-items:start}
.chain-steps li{position:relative;padding-top:26px;transform:translateY(calc(var(--i) * 22px));min-width:0}
.chain-steps li::before{content:"";position:absolute;left:0;right:-16px;top:0;height:1px;background:rgba(244,240,232,.28)}
.chain-steps li:last-child::before{right:0}
.chain-steps li::after{content:"";position:absolute;left:0;top:-5px;width:11px;height:11px;border-radius:50%;background:var(--clay);box-shadow:0 0 0 4px var(--teal)}
.chain-steps .tag-sm{display:block;font-size:.66rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:rgba(244,240,232,.6);margin-bottom:8px}
.chain-steps b{font-family:var(--serif);font-weight:400;font-size:clamp(1.3rem,2.1vw,2rem);line-height:1.05;display:block;color:var(--paper);letter-spacing:-.01em;text-wrap:balance}
.chain-steps li.last b{color:var(--clay);font-style:italic;font-size:clamp(1.6rem,2.6vw,2.5rem)}
.chain-steps li.last::after{background:var(--vermilion)}
.js .chain-steps li.r{transition-delay:calc(var(--i) * 110ms)}
.js .chain-steps li.r.in{transform:translateY(calc(var(--i) * 22px))}
@media (max-width:900px){.chain-steps{grid-template-columns:repeat(3,minmax(0,1fr));gap:28px 16px}.chain-steps li,.js .chain-steps li.r.in{transform:none}.chain-steps li::before{right:-16px}.chain-steps li:nth-child(3n)::before{right:0}}
@media (max-width:520px){.chain-steps{grid-template-columns:1fr;gap:0;padding-left:22px;border-left:1px solid rgba(244,240,232,.28)}.chain-steps li{padding:14px 0 18px}.chain-steps li::before{display:none}.chain-steps li::after{left:-27px;top:20px}}
.chain-steps{padding-bottom:calc(5 * 22px + 8px)}
@media (max-width:900px){.chain-steps{padding-bottom:0}}

/* Pull quote from a sister brand, with a slot for its logo */
.pull-quote{margin:0;padding:clamp(20px,3vw,32px);border-left:3px solid var(--vermilion);background:var(--white)}
.pull-quote p{font-family:var(--serif);font-size:clamp(1.2rem,2vw,1.6rem);line-height:1.3;color:var(--ink)}
.pull-quote footer{margin-top:16px;display:flex;flex-wrap:wrap;gap:8px 18px;align-items:center;font-size:.8rem}
.logo-slot{font-family:var(--sans);font-weight:700;letter-spacing:.2em;text-transform:uppercase;font-size:.72rem;color:var(--ink);border:1px dashed var(--ink-30);padding:.5em .8em}

/* ---- real imagery from the Mamma Social Co deck ---- */
.photo.real{background:var(--ink);padding:0;display:block}
.photo.real::before,.photo.real::after{display:none}
.photo.real img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;filter:saturate(.92) contrast(1.02)}
.photo.real figcaption,.photo.real span{position:absolute;left:14px;bottom:14px;z-index:1;font-size:.62rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink);background:rgba(255,253,248,.88);padding:.5em .8em;width:max-content;max-width:calc(100% - 28px)}
.photo.real.portrait{aspect-ratio:4/5}
.photo.real.story{aspect-ratio:9/16}
.photo.real.square{aspect-ratio:1}
figure{margin:0}

/* collage: one wide + two tall */
.collage{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);grid-template-rows:1fr 1fr;gap:10px;margin-top:8px;aspect-ratio:16/10}
.collage .photo{aspect-ratio:auto;height:100%;min-height:0}
.collage .photo:first-child{grid-row:span 2}
@media (max-width:820px){.collage{grid-template-columns:1fr 1fr;grid-template-rows:auto auto;aspect-ratio:auto}.collage .photo{aspect-ratio:4/5}.collage .photo:first-child{grid-column:span 2;grid-row:auto;aspect-ratio:3/2}}

/* example reels row */
.reels{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin-top:4px}
.reels.five{grid-template-columns:repeat(5,minmax(0,1fr))}
.reels .photo{aspect-ratio:9/16}
.reels .photo span{left:10px;bottom:10px;font-size:.58rem}
@media (max-width:820px){.reels.five{grid-template-columns:repeat(3,minmax(0,1fr))}.reels.five .photo:nth-child(n+4){display:none}}
@media (max-width:520px){.reels,.reels.five{grid-template-columns:repeat(2,minmax(0,1fr))}.reels .photo:nth-child(n+3){display:none}}

/* Mamma logo chip */
.mamma-logo{width:72px;height:72px;border-radius:14px;display:block;object-fit:cover;box-shadow:0 1px 0 rgba(24,24,23,.08)}
.mamma-logo.lg{width:96px;height:96px;border-radius:18px}
.pull-quote footer img.mamma-logo{width:52px;height:52px;border-radius:11px}
.card .card-head{display:flex;gap:16px;align-items:center}
.card .card-head h4{margin:0}

/* logo wall: brands that have travelled through the village */
.logo-wall{padding-block:clamp(48px,6vw,80px);border-top:1px solid var(--ink-12);border-bottom:1px solid var(--ink-12);background:var(--paper);overflow:hidden}
.logo-wall .head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:12px 32px;margin-bottom:clamp(28px,4vw,44px)}
.logo-wall h2{font-size:clamp(1.6rem,3vw,2.4rem)}
.logo-wall .head p{color:var(--ink-60);font-size:.95rem;max-width:48ch}
.marquee{display:flex;gap:0;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee + .marquee{margin-top:26px}
.marquee ul{list-style:none;margin:0;padding:0;display:flex;align-items:center;gap:clamp(44px,6vw,88px);padding-right:clamp(44px,6vw,88px);flex:none;animation:slide 60s linear infinite}
.marquee.rev ul{animation-direction:reverse;animation-duration:72s}
.marquee:hover ul{animation-play-state:paused}
.marquee li{flex:none}
.marquee img{height:34px;width:auto;max-width:150px;object-fit:contain;display:block;opacity:.78;transition:opacity .3s}
.marquee li:hover img{opacity:1}
.marquee img.tall{height:46px}
@keyframes slide{to{transform:translateX(-100%)}}
@media (prefers-reduced-motion:reduce){.marquee ul{animation:none}.marquee{flex-wrap:wrap;mask-image:none;-webkit-mask-image:none}.marquee ul{flex-wrap:wrap;gap:28px 40px;padding-right:0}.marquee ul:nth-child(2){display:none}}
.logo-wall .note{margin-top:26px;font-size:.8rem;color:var(--ink-60)}

/* by the numbers (ecosystem) */
.eco-feature{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:40px clamp(32px,5vw,72px);align-items:start;margin-top:clamp(40px,6vw,80px);padding-top:clamp(40px,6vw,80px);border-top:1px solid var(--ink-12)}
.eco-feature .intro-row{display:flex;gap:18px;align-items:center;margin-bottom:22px}
.eco-feature h2{font-size:clamp(2rem,4vw,3.2rem);line-height:1}
.eco-feature > div > p{color:var(--ink-60);max-width:var(--measure);font-size:1.05rem;margin-top:16px}
.numbers{list-style:none;margin:28px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--ink-12);border:1px solid var(--ink-12)}
.numbers li{background:var(--white);padding:18px 16px;display:grid;gap:4px}
.numbers b{font-family:var(--serif);font-size:clamp(1.6rem,3vw,2.2rem);line-height:1;color:var(--ink)}
.numbers span{font-size:.68rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-60)}
@media (max-width:820px){.eco-feature{grid-template-columns:1fr}.numbers{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* work page: examples */
.case .photo.real{transition:transform .5s ease}
.case .brand{display:flex;align-items:center;gap:12px;min-height:34px}
.case .brand img{height:26px;width:auto;max-width:120px;object-fit:contain;opacity:.85}
.case.pending .photo{background:var(--white);border:1px dashed var(--ink-30);display:grid;place-items:center;aspect-ratio:4/5}
.case.pending .photo img{position:static;width:auto;height:40px;object-fit:contain;filter:none;opacity:.8}
.case.pending .photo span{position:static;margin-top:14px;background:transparent;color:var(--ink-60)}
.case.pending .photo::before,.case.pending .photo::after{display:none}
.eco-feature{align-items:stretch}
.eco-feature .collage{aspect-ratio:auto;height:100%;min-height:360px}
@media (max-width:820px){.eco-feature .collage{height:auto;min-height:0}}
.case.pending .photo{grid-auto-rows:max-content;align-content:center;justify-items:center}